First...
Write an extract of up to 150 words which tells a story about your research or research experience.
Your story could be about your research, it's successes or failures, how your research has impact or how it makes you feel. It could be about what being a researcher is like or about the research community you are a part of.
You also needs to create or choose an image which represents your research or what its like to be a researcher or a part of the research community.
The image you choose is there to help you tell your story, so try to select something that represents the message you are trying to get across.