Mr Nicholas Ridd

Lecturer in Media

Media

n.m.ridd@swansea.ac.uk

Intermediate Welsh Speaker

Office - 35
Ground Floor
Talbot Building
Singleton Campus

About

Nick is a Lecturer within the Department of Media and Communication and co-Coordinator for the MA Communication, Media and Public Relations programme.

Nick joined the department after completing the MA Communication, Media and Public Relations programme, where he now lectures across a range of programmes and cohorts.

Over the years Nick has worked within various branches of the creative sector, previously as a Music Journalist and, in more recent years, a visual creator, specialising in photography and video production. He is still active in the industry alongside lecturing responsibilities at the University, where he owns and manages a photography and video production company, creating digital visual content, primarily video and photography.

Areas Of Expertise

Visual Studies and Design Fundamentals
Creative media practices
Visual Branding and Marketing
Video production
Industry preparation
Photography and digital image manipulation

Career Highlights

Teaching Interests

Video creation and production

Creative Sound Design for Visual Media

Use of AI in creative visual media

Taught Modules

MS-126 Creative Media Platforms

This is an introductory module that enables students to engage with a series of practical media elements at an early stage in their degrees. Coming as it does after the TB1 modules that are theory based, this gives students an insight into the more practice-driven approach to the study of media. It also enables them to get an early taste of some of the themes and practices that they might wish to study in more detail in subsequent years. Finally, the skills acquired from this module also enable students to complete future assessments in all modules with an extra dimension of creative skill.
MS-229 Professional Development: Preparing for Work

This module is compulsory for all students who have enrolled on BA Journalism, Media and Communication, and is also open to all media and communication single and joint honours students. The module provides students with the context to critically engage with and access relevant industrial experiences and practices within the broad remit of Media and Communication to help develop an understanding of how to gain employment within a professional working environment. Theory lectures and interactive workshops will help prepare students for working as part of a company or institution, as well as working as a freelance. The module focuses on the underpinning and fundamental requisites required to gain, enter and progress effectively through an organisational placement within the media and communication industries or to secure employment in the media and communication industries. Learners will be introduced to:- How to pitch a creative CV, Cover letters and application processes, Understanding skill sets and how to match skills to employers' needs, Finding employment and how to research the job market, Interview techniques (how to pitch yourself and be successful), Wellbeing at Work, Diversity and Inclusivity in the creative industries, Green awareness practices, Workplace behaviours and expectations, Key employability skills and how to get the most from a placement, How to develop an online presence and how to promote a professional profile.
MS-M09 Visual Communication and Media Design

The MS-M09 module investigates many aspects of how to effectively communicate visually in regards to marketing, promotion, advertising, branding and PR. Design principles (inc, colour theory, typography, usability, accessibility etc, etc,) are investigated and practically applied in individual student led promotional and branding exercises. These ventures are carried out considering the wide range of media channels now available to businesses and organisations and consequently, due consideration needs to be applied on how best to visually communicate using these channels and differing technological platforms.Media design is not just about creating `eye candy¿, we must consider sensitively the message we communicate and hopefully deliver it in an appropriate style. Additionally we at times also have to deal with complex, large and diverse amounts of information, that need to be communicated following techniques that best convey this material. Assessment for this module is equally weighted between a theoretical reflexive investigation and the practical application of these theories.
MS-M09J Visual Communication and Media Design

The MS-M09J module investigates many aspects of how to effectively communicate visually in regards to marketing, promotion, advertising, branding and PR. Design principles (inc, colour theory, typography, usability, accessibility etc, etc,) are investigated and practically applied in individual student led promotional and branding exercises. These ventures are carried out considering the wide range of media channels now available to businesses and organisations and consequently, due consideration needs to be applied on how best to visually communicate using these channels and differing technological platforms.Media design is not just about creating `eye candy¿, we must consider sensitively the message we communicate and hopefully deliver it in an appropriate style. Additionally we at times also have to deal with complex, large and diverse amounts of information, that need to be communicated following techniques that best convey this material. Assessment for this module is equally weighted between a theoretical reflexive investigation and the practical application of these theories.
MS-M10 Dissertation or Project

An innovative practice-based alternative to a Masters dissertation. Students are encouraged to develop projects across more than one area of media practice and to do so with dual supervision that embraces both theory and practice. Work produced should be at a professional level, accompanied by a reflective essay and presentation exploring the contextual, theoretical and practical issues raised by the project.
MSW229 Datblygiad Proffesiynol: Paratoi ar gyfer Gwaith

Mae'r modiwl hwn yn orfodol i bob myfyriwr sydd wedi ymrestru ar BA Newyddiaduraeth, y Cyfryngau a Chyfathrebu, ac mae hefyd yn agored i bob myfyriwr cyfrwng a chyfathrebu anrhydedd sengl a chyfun. Mae¿r modiwl yn rhoi¿r cyd-destun i fyfyrwyr ymgysylltu¿n feirniadol â phrofiadau ac arferion diwydiannol perthnasol o fewn cylch gorchwyl eang y Cyfryngau a Chyfathrebu, a chael mynediad iddynt, er mwyn helpu i ddatblygu dealltwriaeth o sut i gael cyflogaeth o fewn amgylchedd gwaith proffesiynol. Bydd darlithoedd theori a gweithdai rhyngweithiol yn helpu i baratoi myfyrwyr ar gyfer gweithio fel rhan o gwmni neu sefydliad, yn ogystal â gweithio fel llawrydd. Mae'r modiwl yn canolbwyntio ar yr angenrheidiau creiddiol a sylfaenol sydd eu hangen i ennill, mynd i mewn a symud ymlaen yn effeithiol trwy leoliad sefydliadol yn y diwydiannau cyfryngau a chyfathrebu neu i sicrhau cyflogaeth yn y diwydiannau cyfryngau a chyfathrebu. Bydd dysgwyr yn cael eu cyflwyno i:- Sut i gyflwyno CV creadigol, Llythyrau eglurhaol a phrosesau ymgeisio, Deall setiau sgiliau a sut i baru sgiliau ag anghenion cyflogwyr, Dod o hyd i waith a sut i ymchwilio i'r farchnad swyddi, Technegau cyfweliad (sut i gyflwyno eich hun a bod yn llwyddiannus), Lles yn y Gweithle, Amrywiaeth a Chynhwysiant yn y diwydiannau creadigol, Arferion ymwybyddiaeth werdd, Ymddygiad a disgwyliadau yn y Gweithle, Sgiliau cyflogadwyedd allweddol a sut i gael y gorau o leoliad, Sut i ddatblygu presenoldeb ar-lein a sut i hyrwyddo a proffil proffesiynol.

Mr Nicholas Ridd

Email address

Welsh language proficiency

Twitter Account

About

Areas Of Expertise

Career Highlights

Taught Modules

MS-126 Creative Media Platforms

MS-229 Professional Development: Preparing for Work

MS-M09 Visual Communication and Media Design

MS-M09J Visual Communication and Media Design

MS-M10 Dissertation or Project

MSW229 Datblygiad Proffesiynol: Paratoi ar gyfer Gwaith