Management (Marketing), MSc

Discover Swansea at our next Open Day

Book your place today
Students

Course Overview

Are you looking for a degree that will help you get ahead in the competitive world of marketing? It’s a career with excellent opportunities for progression and, with the chance to work in any industry anywhere in the world, there’s sure to be a role that suits your skillset.

The MSc Management (Marketing) programme at Swansea University is designed for students interested in the challenges of global marketing and those who want to build a career in the marketing field. You’ll study specialist topics such as digital marketing and customer experience management.

The programme has been designed with a clear focus on management in an interconnected global community. You will also cover core management concepts such as managing financial resources in a digital world, sustainable operations management, managing people and performance, and marketing strategy, giving you a solid grounding in dynamic business principles.

Accredited by the Chartered Management Institute (CMI) the only chartered professional body in the UK dedicated to promoting the highest standards in  management and leadership excellence, the course is open to students from any discipline who would like to work in business or management. Upon successful completion of the relevant mapped modules within the MSc Management you will qualify for CMI’s Level seven Certificate in Strategic Management and Leadership.

For even more marketing‑focused content, you may also wish to consider our MSc Marketing.

Why Management (Marketing) at Swansea?

  • The School of Management is accredited by AACSB International, the world’s largest business education association, connecting business schools, businesses and learners, to create the next generation of great leaders.
  • Open to applicants with no existing experience of business or management related subjects
  • All modules are taught by our world-class faculty who have industrial and academic knowledge
  • Professional body accreditation, which can help to accelerate your career
  • Based in the £22 million School of Management building on the Bay Campus
  • Business & Management Studies is ranked 83rd in the QS World University Rankings by Subject 2025
  • Marketing Studies is ranked Top 50 in the QS World University Rankings by Subject 2025

Your Management (Marketing) Experience

From the moment you join the School of Management, we work with you to develop the skills, confidence, and real‑world experience that will enhance your career prospects.

You’ll have access to unlimited one‑to‑one, bespoke careers support from our dedicated Employability and Careers team. You can also take part in a work placement or internship through the Swansea Paid Internship Network (SPIN) or the Week of Work initiative, giving you valuable experience to apply your analytical and managerial learning in industry.

All our students benefit from co-location with industry partners at our innovative Bay Campus. Our facilities include dedicated teaching and study spaces, alongside extensive IT provision equipped with up‑to‑date hardware and specialist analytics software, ensuring you gain hands‑on experience with the tools used by today’s data‑driven organisations.

Management (Marketing) Employment Opportunities

We have an excellent track record of placing our graduates with major multinational companies.

Your Management (Marketing) programme, with its CMI accreditation, will give you the opportunities to work across a wide range of sectors and thrive within this competitive market.  

Your next step could lie in any of these roles:

  • Marketing Director
  • Business Development Manager
  • Management Consultant

Modules

We're currently reviewing our curriculum to enhance your learning experience and embed skills that will benefit your future career. This means that some modules may be subject to change.

Entry Requirements

We consider all applicants on their own merits and welcome applications from students with a wide range of qualifications.