Lucy Griffiths

• MN-2008 Digital Marketing

  This module explores how rapidly evolving and ubiquitous technologies are enabling organisations to deal with customer attraction, acquisition and retention using contemporary digital strategies. Students will undoubtedly be familiar with many of the technologies that are used by organisations for advertising their goods/services be it via email, search engines or social media. This module aims to build on students¿ existing awareness by highlighting how the decision to engage in digital marketing is made, how this is aligned with broader organisational and marketing strategies, and the Key Performance Indicators (KPI) that are used to determine the success, or otherwise, of digital marketing. The module also enables students to evaluate the various digital marketing channels available to organisations and to develop skills to improve an organisation¿s digital marketing performance.

• MN-2510 Consumer Behaviour

  The module is designed to provide an introduction to consumer behaviour within the marketing context. We will look at the critical driving forces which influence consumer behaviour, including memory, attitude, decision making, satisfaction, loyalty and new technologies.

• MN-M013 Marketing Management

  The purpose of this module is to teach students how to analyse markets and buyers' behaviour. It looks at all aspects of marketing including how to identify appropriate markets, how products can be developed to suit chosen markets, and provides an overview of the factors that need to be considered when developing and executing marketing programmes.

• MN-M531 Consumer Behaviour

  An understanding of international consumer behaviour in the fast-changing environment is critical to marketing management. The module is designed to examine key factors influencing consumer behaviour (e.g. the psychological core, culture and social issues, decision making processes, innovation). The module will explore different methods and/or approaches to understand consumers and discuss implications to marketing management.

• MNXN011 Digital Marketing Techniques

  This module covers the evolving nature of digital marketing concepts and use of digital techniques within organisations. The module covers three units: the first unit relates to the understanding, application and assessment of digital tools and techniques; the second unit is about developing knowledge to apply integrated digital marketing processes, which enhance the organisation¿s engagement with stakeholders; and the third unit is about the development and evaluation of digital marketing plans.

• External Examiner, University of Hertfordshire (BA Marketing Portfolio)

  2016 - 2020

• External Examiner, Cornwall College (University of Plymouth)

  2013 - 2017

Lucy has appeared on numerous podcasts and presented at conferences including the CIPD national conference and TEDx Swansea.

Her TEDx talk ‘How Designers Can Transform Education’ was described by the late Sir Ken Robinson as ‘moving’: