Professor Brian Garrod

Professor in Marketing (Research)

Business

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Intermediate Welsh Speaker

Office 324 - 324
Third Floor
School of Management
Bay Campus

Available For Postgraduate Supervision

Research Links

https://orcid.org/0000-0002-5468-6816

About

Professor Brian Garrod is the author of eight textbooks and more than 50 research articles, focusing mainly on the marketing and management of tourism destinations. He is co-editor-in chief of the Journal of Destination Marketing & Management and sits on the editorial board of seven other academic journals. He has undertaken research for a wide range of organisations, including the World Tourism Organisation (UNWTO), the Organization for Economic Cooperation and Development (OECD), the European Union Interreg IIc fund, the Welsh Government, Visit Wales, the Countryside Agency and the Arts and Humanities Research Council (AHRC).

Professor Garrod has successfully supervised a number of PhD students and is currently seeking applications for PhD students in the areas of destination marketing and management, heritage tourism, ecotourism, sustainable tourism and cultural marketing.

Areas Of Expertise

Tourism destination marketing
Tourism and well-being
Sustainable tourism
Eco-tourism
Heritage tourism
Use of photography in tourism research
Marketing cultural events

Career Highlights

Teaching Interests

Professor Garrod’s teaching focuses on the marketing and management of sustainable tourism destinations.

Research Award Highlights Collaborations

Publications

Research Highlights

Garrod, B. & Hansen, M. (2024). Learning to dance the interview dance: the job interview as an obstacle to employment for autistic university graduates. Equality, Diversity and Inclusion: An International Journal, 0
https://doi.org/10.1108/edi-10-2023-0339, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67160
Quang, T., Tran, N., Sthapit, E., & Garrod, B. (2024). Exploring Guests’ Satisfaction and Dissatisfaction with Homestay Experiences: A Netnographic Study of a Rural Tourism Destination in Vietnam. International Journal of Hospitality & Tourism Administration, 0, 1-25.
https://doi.org/10.1080/15256480.2024.2350005, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa66227
Almeida, A. & Garrod, B. (2024). Drivers and inhibitors of entrepreneurship in Europe's Outermost Regions: Implications for entrepreneurship education. The International Journal of Management Education, 22(2)
https://doi.org/10.1016/j.ijme.2024.100975, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa65928
Sthapit, E., Prentice, C., Ji, C., Yang, P., Garrod, B., & Björk, P. (2024). Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences. International Journal of Tourism Research, 26(2)
https://doi.org/10.1002/jtr.2645, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa65904
Sthapit, E., Garrod, B., Coudounaris, D., Seyfi, S., Cifci, I., & Vo-Thanh, T. (2024). Antecedents of memorable heritage tourism experiences: an application of stimuli–organism–response theory. International Journal of Tourism Cities, 0
https://doi.org/10.1108/ijtc-02-2024-0051, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa65814
Sthapit, E., Ji, C., Ping, Y., Prentice, C., Garrod, B., & Yang, H. (2024). Experience-driven well-being: the case of unmanned smart hotels. International Journal of Contemporary Hospitality Management, 36(13), 1-18.
https://doi.org/10.1108/ijchm-07-2023-1063, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa65398
Jokelainen, J., Garrod, B., Sthapit, E., & Pesonen, J. (2024). The role of experiential familiarity in shaping hotel-chain competitiveness. International Journal of Contemporary Hospitality Management, 36(9), 2999-3015.
https://doi.org/10.1108/ijchm-03-2023-0434, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64938
Eskelinen, O., Garrod, B., Sthapit, E., & Suni, J. (2023). Motivations for domestic overnight travel by Finnish disc golfers: a serious-leisure perspective. Leisure Studies, 1-16.
https://doi.org/10.1080/02614367.2023.2280029, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64838
Rantsi, M., Garrod, B., Sthapit, E., & Pesonen, J. (2023). Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday. Scandinavian Journal of Hospitality and Tourism, 23(4), 283-299.
https://doi.org/10.1080/15022250.2023.2284137, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64818
Sthapit, E., Garrod, B., Coudounaris, D., Björk, P., Erul, E., & Song, H. (2023). Antecedents and outcomes of memorable wildlife tourism experiences. Journal of Ecotourism, 0, 1-24.
https://doi.org/10.1080/14724049.2023.2272063, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64737

All Research

Journal Articles

Garrod, B. & Hansen, M. (2024). Learning to dance the interview dance: the job interview as an obstacle to employment for autistic university graduates. Equality, Diversity and Inclusion: An International Journal, 0
https://doi.org/10.1108/edi-10-2023-0339, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67160
Jokelainen, J., Garrod, B., Sthapit, E., & Pesonen, J. (2024). The role of experiential familiarity in shaping hotel-chain competitiveness. International Journal of Contemporary Hospitality Management, 36(9), 2999-3015.
https://doi.org/10.1108/ijchm-03-2023-0434, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64938
Almeida, A. & Garrod, B. (2024). Drivers and inhibitors of entrepreneurship in Europe's Outermost Regions: Implications for entrepreneurship education. The International Journal of Management Education, 22(2)
https://doi.org/10.1016/j.ijme.2024.100975, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa65928
Quang, T., Tran, N., Sthapit, E., & Garrod, B. (2024). Exploring Guests’ Satisfaction and Dissatisfaction with Homestay Experiences: A Netnographic Study of a Rural Tourism Destination in Vietnam. International Journal of Hospitality & Tourism Administration, 0, 1-25.
https://doi.org/10.1080/15256480.2024.2350005, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa66227
Sthapit, E., Garrod, B., Coudounaris, D., Seyfi, S., Cifci, I., & Vo-Thanh, T. (2024). Antecedents of memorable heritage tourism experiences: an application of stimuli–organism–response theory. International Journal of Tourism Cities, 0
https://doi.org/10.1108/ijtc-02-2024-0051, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa65814
Sthapit, E., Prentice, C., Ji, C., Yang, P., Garrod, B., & Björk, P. (2024). Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences. International Journal of Tourism Research, 26(2)
https://doi.org/10.1002/jtr.2645, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa65904
Garrod, B., Almeida, A., & Machado, L. (2024). Modelling of nonlinear asymmetric effects of changes in tourism on economic growth in an autonomous small-island economy. European Journal of Tourism, Hospitality and Recreation, 13(2), 154-172.
https://doi.org/10.2478/ejthr-2023-0013, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64654
Sthapit, E., Ji, C., Ping, Y., Prentice, C., Garrod, B., & Yang, H. (2024). Experience-driven well-being: the case of unmanned smart hotels. International Journal of Contemporary Hospitality Management, 36(13), 1-18.
https://doi.org/10.1108/ijchm-07-2023-1063, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa65398
Rantsi, M., Garrod, B., Sthapit, E., & Pesonen, J. (2023). Impact of sustainability communication on German tourists’ willingness to pay for a Finnish cottage holiday. Scandinavian Journal of Hospitality and Tourism, 23(4), 283-299.
https://doi.org/10.1080/15022250.2023.2284137, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64818
Eskelinen, O., Garrod, B., Sthapit, E., & Suni, J. (2023). Motivations for domestic overnight travel by Finnish disc golfers: a serious-leisure perspective. Leisure Studies, 1-16.
https://doi.org/10.1080/02614367.2023.2280029, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64838
Sthapit, E., Garrod, B., Coudounaris, D., Björk, P., Erul, E., & Song, H. (2023). Antecedents and outcomes of memorable wildlife tourism experiences. Journal of Ecotourism, 0, 1-24.
https://doi.org/10.1080/14724049.2023.2272063, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64737
Jepson, A., Stadler, R., & Garrod, B. (2023). Tourism and neurodiversity: a problematisation and research agenda. Current Issues in Tourism, 27(4), 1-21.
https://doi.org/10.1080/13683500.2023.2233040, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa63769
Sthapit, E., Garrod, B., Stone, M., Björk, P., & Song, H. (2023). Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda. Journal of Travel & Tourism Marketing, 40(5), 363-382.
https://doi.org/10.1080/10548408.2023.2255881, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64448
http://dx.doi.org/10.1080/10548408.2023.2255881
Garrod, B., Zhao, A., & Koenig-Lewis, N. (2023). A greener way to stay: The role of perceived sustainability in generating loyalty to Airbnb. International Journal of Hospitality Management, 110, 103432
https://doi.org/10.1016/j.ijhm.2023.103432, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa62438
Garrod, B. & Nicholls, S. (2022). British tourists’ adjustment to cultural expectations in Muslim-majority countries. Tourism Management, 91, 104500
https://doi.org/10.1016/j.tourman.2022.104500, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59152
Garrod, B. & Fennell, D. (2021). Strategic approaches to accessible ecotourism: small steps, the domino effect and not paving paradise. Journal of Sustainable Tourism, 31(3), 1-18.
https://doi.org/10.1080/09669582.2021.2016778, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59007
Garrod, B. & Almeida, A. (2021). On the strategic management of an events portfolio to extend tourists’ length of stay: a LASSO approach. Current Issues in Tourism, 26(3), 1-18.
https://doi.org/10.1080/13683500.2021.2010673, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58700
Almeida, A. & Garrod, B. (2021). Cross-leveraging synergistic benefits from across an event portfolio: Empirical evidence from Madeira. Journal of Destination Marketing & Management, 21, 100630
https://doi.org/10.1016/j.jdmm.2021.100630, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57039
Almeida, A. & Garrod, B. (2021). Determinants of visitors’ expenditure across a portfolio of events. Tourism Economics, 28(8), 135481662110300
https://doi.org/10.1177/13548166211030019, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57135
Fennell, D. & Garrod, B. (2021). Seeking a deeper level of responsibility for inclusive (eco)tourism duty and the pinnacle of practice. Journal of Sustainable Tourism, 30 (2022)(6), 1-20.
https://doi.org/10.1080/09669582.2021.1951278, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57248
Dineva, D., Breitsohl, J., Garrod, B., & Megicks, P. (2020). Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages. Journal of Interactive Marketing, 52, 118-136.
https://doi.org/10.1016/j.intmar.2020.05.002, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54410
Garrod, B. & Dowell, D. (2020). Experiential Marketing of an Underground Tourist Attraction. Tourism and Hospitality, 1(1), 1-19.
https://doi.org/10.3390/tourhosp1010001, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54910
Garrod, B. & Dowell, D. (2020). The Role of Childhood Participation in Cultural Activities in the Promotion of Pro-Social Behaviours in Later Life. Sustainability, 12(14), 5744
https://doi.org/10.3390/su12145744, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54759
Dowell, D., Garrod, B., & Turner, J. (2019). Understanding value creation and word-of-mouth behaviour at cultural events. The Service Industries Journal, 1-21.
https://doi.org/10.1080/02642069.2019.1568997, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48135
https://doi.org/10.1080/02642069.2019.1568997
Fyall, A. & Garrod, B. (2019). Destination management: a perspective article. Tourism Review, 75(1), 165-169.
https://doi.org/10.1108/tr-07-2019-0311, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa51222
Balomenou, N., Balomenou, N., & Garrod, B. (2019). Photographs in tourism research: Prejudice, power, performance and participant-generated images. Tourism Management, 70, 201-217.
https://doi.org/10.1016/j.tourman.2018.08.014, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa43608
http://dx.doi.org/10.1016/j.tourman.2018.08.014
Almeida, A. & Garrod, B. (2018). A CATREG model of destination choice for a mature Island destination. Journal of Destination Marketing & Management
https://doi.org/10.1016/j.jdmm.2016.11.005, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35831
Almeida, A. & Garrod, B. (2017). Insights from analysing tourist expenditure using quantile regression. Tourism Economics, 23(5), 1138-1145.
https://doi.org/10.1177/1354816616668108, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48722
Garrod, B. & Fyall, A. (2017). Collaborative destination marketing at the local level: benefits bundling and the changing role of the local tourism association. Current Issues in Tourism, 20(7), 668-690.
https://doi.org/10.1080/13683500.2016.1165657, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35835
http://www.scopus.com/inward/record.url?eid=2-s2.0-84961644896&partnerID=MN8TOARS
Dineva, D., Breitsohl, J., Garrod, B., & Garrod, B. (2017). Corporate conflict management on social media brand fan pages. Journal of Marketing Management, 33(9-10), 679-698.
https://doi.org/10.1080/0267257X.2017.1329225, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35834
Balomenou, N., Balomenou, N., Garrod, B., & Georgiadou, A. (2017). Making sense of tourists' photographs using canonical variate analysis. Tourism Management, 61, 173-179.
https://doi.org/10.1016/j.tourman.2017.02.010, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35833
Almeida, A. & Garrod, B. (2017). Experiences With Local Food in a Mature Tourist Destination: The Importance of Consumers' Motivations. Journal of Gastronomy and Tourism, 2(3), 173-187.
https://doi.org/10.3727/216929717X14870140201116, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48721
Evans, A., Garrod, B., Firth, L., Hawkins, S., Morris-Webb, E., Goudge, H., & Moore, P. (2017). Stakeholder priorities for multi-functional coastal defence developments and steps to effective implementation. Marine Policy, 75, 143-155.
https://doi.org/10.1016/j.marpol.2016.10.006, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35832
https://cadair.aber.ac.uk/dspace/handle/2160/45157
Breitsohl, J. & Garrod, B. (2016). Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident. Tourism Management, 54, 209-220.
https://doi.org/10.1016/j.tourman.2015.11.004, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa39661
Breitsohl, J. & Garrod, B. (2016). Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident. Tourism Management, 54, 209-220.
https://doi.org/10.1016/j.tourman.2015.11.004, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35829
http://www.scopus.com/inward/record.url?eid=2-s2.0-84949034600&partnerID=MN8TOARS
Balomenou, N., Balomenou, N., & Garrod, B. (2015). A Review of Participant-Generated Image Methods in the Social Sciences. Journal of Mixed Methods Research, 10(4), 335-351.
https://doi.org/10.1177/1558689815581561, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35830
http://www.scopus.com/inward/record.url?eid=2-s2.0-84987784592&partnerID=MN8TOARS
Balomenou, N. & Garrod, B. (2014). Using volunteer-employed photography to inform tourism planning decisions: A study of St David's Peninsula, Wales. Tourism Management, 44, 126-139.
https://doi.org/10.1016/j.tourman.2014.02.015, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa39662
Leask, A., Fyall, A., Garrod, B., & Garrod, B. (2013). Managing revenue in Scottish visitor attractions. Current Issues in Tourism, 16(3), 240-265.
https://doi.org/10.1080/13683500.2012.667070, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35827
http://www.scopus.com/inward/record.url?eid=2-s2.0-84876701157&partnerID=MN8TOARS
Garrod, B. & Garrod, B. (2012). Applying the Delphi method in an ecotourism context: a response to Deng et al.’s ‘Development of a point evaluation system for ecotourism destinations: a Delphi method’. Journal of Ecotourism, 11(3), 219-223.
https://doi.org/10.1080/14724049.2012.725517, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35826
http://www.scopus.com/inward/record.url?eid=2-s2.0-84868108021&partnerID=MN8TOARS
Fyall, A., Garrod, B., Wang, Y., & Garrod, B. (2012). Destination collaboration: A critical review of theoretical approaches to a multi-dimensional phenomenon. Journal of Destination Marketing & Management, 1(1-2), 10-26.
https://doi.org/10.1016/j.jdmm.2012.10.002, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35825
http://www.scopus.com/inward/record.url?eid=2-s2.0-84873468004&partnerID=MN8TOARS
Garrod, B., Kosowska, A., & Garrod, B. (2012). Destination Image Consistency and Dissonance: A Content Analysis of Goa's Destination Image in Brochures and Guidebooks. Tourism Analysis, 17(2), 167-180.
https://doi.org/10.3727/108354212X13388995267823, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35824
http://www.scopus.com/inward/record.url?eid=2-s2.0-84865562259&partnerID=MN8TOARS
Fyall, A., Garrod, B., Wang, Y., & Garrod, B. (2012). Editorial. Journal of Destination Marketing & Management, 1(1-2), 1-3.
https://doi.org/10.1016/j.jdmm.2012.11.001, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35823
http://www.scopus.com/inward/record.url?eid=2-s2.0-84873469135&partnerID=MN8TOARS
Garrod, B., Fyall, A., Leask, A., Reid, E., & Garrod, B. (2012). Engaging residents as stakeholders of the visitor attraction. Tourism Management, 33(5), 1159-1173.
https://doi.org/10.1016/j.tourman.2011.11.014, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35822
http://www.scopus.com/inward/record.url?eid=2-s2.0-84859812163&partnerID=MN8TOARS
Gössling, S., Garrod, B., Aall, C., Hille, J., Peeters, P., & Garrod, B. (2011). Food management in tourism: Reducing tourism’s carbon ‘foodprint’. Tourism Management, 32(3), 534-543.
https://doi.org/10.1016/j.tourman.2010.04.006, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35820
http://www.scopus.com/inward/record.url?eid=2-s2.0-78650967235&partnerID=MN8TOARS
Garrod, B. & Garrod, B. (2009). Understanding the Relationship between Tourism Destination Imagery and Tourist Photography. Journal of Travel Research, 47(3), 346-358.
https://doi.org/10.1177/0047287508322785, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35819
http://www.scopus.com/inward/record.url?eid=2-s2.0-58149508293&partnerID=MN8TOARS
Garrod, B. & Garrod, B. (2008). Exploring place perception a photo-based analysis. Annals of Tourism Research, 35(2), 381-401.
https://doi.org/10.1016/j.annals.2007.09.004, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35818
http://www.scopus.com/inward/record.url?eid=2-s2.0-43049183155&partnerID=MN8TOARS
Garrod, B. & Garrod, B. (2007). A Snapshot into the Past: The Utility of Volunteer-Employed Photography in Planning and Managing Heritage Tourism. Journal of Heritage Tourism, 2(1), 14-35.
https://doi.org/10.2167/jht018.0, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35816
http://www.scopus.com/inward/record.url?eid=2-s2.0-58149511351&partnerID=MN8TOARS
Garrod, B., Fyall, A., Leask, A., & Garrod, B. (2006). Managing Visitor Impacts at Visitor Attractions: An International Assessment. Current Issues in Tourism, 9(2), 125-151.
https://doi.org/10.1080/13683500608668242, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35813
http://www.scopus.com/inward/record.url?eid=2-s2.0-33646552688&partnerID=MN8TOARS
Garrod, B., Wornell, R., Youell, R., & Garrod, B. (2006). Re-conceptualising rural resources as countryside capital: The case of rural tourism. Journal of Rural Studies, 22(1), 117-128.
https://doi.org/10.1016/j.jrurstud.2005.08.001, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35812
http://www.scopus.com/inward/record.url?eid=2-s2.0-29644446718&partnerID=MN8TOARS
Garrod, B., Fennell, D., & Garrod, B. (2004). AN ANALYSIS OF WHALEWATCHING CODES OF CONDUCT. Annals of Tourism Research, 31(2), 334-352.
https://doi.org/10.1016/j.annals.2003.12.003, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35811
http://www.scopus.com/inward/record.url?eid=2-s2.0-2342420994&partnerID=MN8TOARS
Garrod, B., Wilson, J., & Garrod, B. (2004). Nature on the Edge? Marine Ecotourism in Peripheral Coastal Areas. Journal of Sustainable Tourism, 12(2), 95-120.
https://doi.org/10.1080/09669580408667227, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35810
http://www.scopus.com/inward/record.url?eid=2-s2.0-2042535392&partnerID=MN8TOARS
Leask, A., Fyall, A., Garrod, B., & Garrod, B. (2002). Heritage Visitor Attractions: managing revenue in the new millennium. International Journal of Heritage Studies, 8(3), 247-265.
https://doi.org/10.1080/1352725022000018921, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35809
http://www.scopus.com/inward/record.url?eid=2-s2.0-33646580775&partnerID=MN8TOARS
Garrod, B. & Garrod, B. (2002). Monetary valuation as a tool for planning and managing ecotourism. International Journal of Sustainable Development, 5(3), 353
https://doi.org/10.1504/IJSD.2002.003758, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35808
http://www.scopus.com/inward/record.url?eid=2-s2.0-27644450260&partnerID=MN8TOARS
Garrod, B., Fyall, A., Leask, A., & Garrod, B. (2002). Scottish visitor attractions: managing visitor impacts. Tourism Management, 23(3), 265-279.
https://doi.org/10.1016/S0261-5177(01)00077-2, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35807
http://www.scopus.com/inward/record.url?eid=2-s2.0-0036221132&partnerID=MN8TOARS
Garrod, B., Fyall, A., & Garrod, B. (2000). Managing heritage tourism. Annals of Tourism Research, 27(3), 682-708.
https://doi.org/10.1016/S0160-7383(99)00094-8, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35806
http://www.scopus.com/inward/record.url?eid=2-s2.0-0034051135&partnerID=MN8TOARS
Garrod, B., Fyall, A., & Garrod, B. (1998). Beyond the rhetoric of sustainable tourism?. Tourism Management, 19(3), 199-212.
https://doi.org/10.1016/S0261-5177(98)00013-2, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35805
http://www.scopus.com/inward/record.url?eid=2-s2.0-0031821961&partnerID=MN8TOARS
Fyall, A., Garrod, B., & Garrod, B. (1998). Heritage tourism: at what price?. Managing Leisure, 3(4), 213-228.
https://doi.org/10.1080/136067198375996, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35804
http://www.scopus.com/inward/record.url?eid=2-s2.0-85009636647&partnerID=MN8TOARS
Garrod, B., Chadwick, P., & Garrod, B. (1996). Environmental management and business strategy: Towards a new strategic paradigm. Futures, 28(1), 37-50.
https://doi.org/10.1016/0016-3287(95)00076-3, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35803
http://www.scopus.com/inward/record.url?eid=2-s2.0-0029959708&partnerID=MN8TOARS
Chadwick, P., Garrod, B., Larsson, N., & Garrod, B. (1996). Integrating environmental issues into business strategy: the experience of Sweden. Greener Management International, 16
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35802
http://www.scopus.com/inward/record.url?eid=2-s2.0-0030316986&partnerID=MN8TOARS
Garrod, B., Whitmarsh, D., & Garrod, B. (1995). The economics of marine pollution control. Marine Pollution Bulletin, 30(6), 365-371.
https://doi.org/10.1016/0025-326X(95)00246-J, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35801
http://www.scopus.com/inward/record.url?eid=2-s2.0-0028988682&partnerID=MN8TOARS
Garrod, B., Whitmarsh, D., & Garrod, B. (1991). Overcapitalization and structural adjustment. Marine Policy, 15(4), 289-296.
https://doi.org/10.1016/0308-597X(91)90005-V, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35800
http://www.scopus.com/inward/record.url?eid=2-s2.0-0026286930&partnerID=MN8TOARS
Garrod, B., Whitmarsh, D., & Garrod, B. (1991). Computer spreadsheets and the appraisal of fisheries development projects: introductory exercises for education and training. Project Appraisal, 6(3), 159-168.
https://doi.org/10.1080/02688867.1991.9726813, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35799
http://www.scopus.com/inward/record.url?eid=2-s2.0-0026299321&partnerID=MN8TOARS
Garrod, B. & Garrod, B. (1990). Policy note. Marine Policy, 14(1), 86-88.
https://doi.org/10.1016/0308-597X(90)90041-O, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35798
http://www.scopus.com/inward/record.url?eid=2-s2.0-45149138783&partnerID=MN8TOARS

Authored Books

Fyall, A., Garrod, B., Leask, A., & Garrod, B. (2012). Managing Visitor Attractions: New Directions Taylor and Francis.
https://doi.org/10.4324/9780080496368, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35821

Book Chapters

Garrod, B. & Balomenou, N. (2021). Visual research methods: volunteer-employed photography (VEP). Handbook of Research Methods for Marketing Management Edward Elgar Publishing
https://doi.org/10.4337/9781788976954.00016, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa56603
Garrod, B. (2021). Ecotourism and Accessibility for Persons with Disabilities. In David A. Fennell (Ed.), Routledge Handbook of Ecotourism Routledge
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa56602
https://www.taylorfrancis.com/chapters/edit/10.4324/9781003001768-15/ecotourism-accessibility-persons-disabilities-brian-garrod
Fyall, A., Garrod, B., Leask, A., Wanhill, S., & Garrod, B. (2008). Preface. Managing Visitor Attractions (pp. xvi-xix). Butterworth-Heinemann
https://doi.org/10.4324/9780080557588, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35817
http://www.scopus.com/inward/record.url?eid=2-s2.0-84906137124&partnerID=MN8TOARS
Garrod, B., Cater, C., & Garrod, B. (2007). Market segments and tourist typologies for diving tourism. New Frontiers in Marine Tourism (pp. 31-47). Elsevier
https://doi.org/10.4324/9780080551081, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35815
http://www.scopus.com/inward/record.url?eid=2-s2.0-84904780291&partnerID=MN8TOARS
Fyall, A., Garrod, B., Tosun, C., & Garrod, B. (2006). Destination marketing: A framework for future research. Progress in Tourism Marketing (pp. 75-86). Elsevier
https://doi.org/10.4324/9780080480480, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa35814
http://www.scopus.com/inward/record.url?eid=2-s2.0-84905530500&partnerID=MN8TOARS
Garrod, B. (n.d.) Collaborative Marketing. In Dimitrios Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing Edward Elgar Publishing
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa56604
https://www.e-elgar.com/shop/gbp/encyclopedia-of-tourism-management-and-marketing-9781800377479.html
Balomenou, N. & Garrod, B. (n.d.) Volunteer-Employed Photography (VEP) in Tourism Research. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing Edward Elgar Publishing
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa56955
https://www.e-elgar.com/shop/gbp/encyclopedia-of-tourism-management-and-marketing-9781800377479.html
Jepson, A., Stadler, R., & Garrod, B. (n.d.) Neurodiversity and Tourism. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing Edward Elgar Publishing
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa56956
https://www.e-elgar.com/shop/gbp/encyclopedia-of-tourism-management-and-marketing-9781800377479.html

Edited Books

Cater, C., Garrod, B., & Low, T. (Eds.). (2015). The Encyclopaedia of Sustainable Tourism. CABI.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa36755
https://www.cabi.org/bookshop/book/9781780641430/

Other Research Outputs

Garrod, B. (2021). How the travel industry still ignores people with disabilities
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57517
https://theconversation.com/how-the-travel-industry-still-ignores-people-with-disabilities-163685

Supervision

The Double-Edged Sword of ADHD: Understanding the Pros and Cons of ADHD in the Workplace (current)

PhD

Other supervisor: Dr Nika Balomenou
The impact of eco-labels on recreational scuba divers' behaviour and the sustainability performance of the sector (current)

PhD

Other supervisor: Dr Kate Organ
A mixed- method approach to investigating dental tourists’ motivation and decision- – making with respect to visiting Hungary. (current)

PhD

Other supervisor: Dr Carl Cater
Re-thinking the Way Cultural Value is Conceptualised for Cultural Music Festivals, Undertaken Through a Digital Approach: The Llangollen International Musical Eisteddfod. (awarded 2023)

PhD

Other supervisor: Dr Carl Cater
Untitled (current)

MSc

Other supervisor: Dr Tiffany Low
Meanings and misconceptions: A comparative analysis of the motivations, perceptions and behaviours of nature-based voluntourists and human-based voluntourists (awarded 2023)

MSc

Other supervisor: Dr Carl Cater

Taught Modules

MN-2062 Visitor Experience Design and Management

Today, consumers search for extraordinary and memorable experiences. However, rapidly changing marketplaces and technologies present opportunities and challenges to tourism mangers, who must create, deliver, assess and redesign impactful visitor experiences. This module will examine the dynamics of tourism experiences, and equip students with relevant skills to design and critique design and management initiatives for visitors from multiple cultural contexts.
MN-2566 Tourism Organisations

Tourism organizations are the backbone of the tourism industry. The people who work in them and the services they provide are crucial in facilitating smooth operations and innovation in one of the world¿s largest and fastest growing industries. This modules seeks to provide students with an understanding of how tourism organisations operate, with a particular focus on financial management and operational aspects of tourism and hospitality organisations. Students will be introduced to operational simulation software to gain a real-world perspective on the way in which tourism theories play out in an industry context. Guest lectures from industry members will be invited as appropriate.
MN-3056 Sustainable Tourism

Designing and implementing effective management strategies and policies for sustainable tourism requires a sound knowledge of the concept of sustainable development and how it applies to the context of tourism. This module will identify the core principles of sustainable development approach and examine how they can be put into practice with the aim of making various tourism types and destinations more sustainable. This will involve an in-depth evaluation of good practice on the part of the tourism industry, governments and host communities, non-government organisations and tourists. Environmental, economic and cultural aspects of sustainability will be considered. A practical focus will be adopted through the use of international case studies and classroom-based exercises. There will also be two field visits to observe sustainable tourism in action.

Professor Brian Garrod

Email address

Welsh language proficiency

Research Links

About

Areas Of Expertise

Career Highlights

Research Highlights

All Research

The Double-Edged Sword of ADHD: Understanding the Pros and Cons of ADHD in the Workplace (current)

The impact of eco-labels on recreational scuba divers' behaviour and the sustainability performance of the sector (current)

A mixed- method approach to investigating dental tourists’ motivation and decision- – making with respect to visiting Hungary. (current)

Re-thinking the Way Cultural Value is Conceptualised for Cultural Music Festivals, Undertaken Through a Digital Approach: The Llangollen International Musical Eisteddfod. (awarded 2023)

Untitled (current)

Meanings and misconceptions: A comparative analysis of the motivations, perceptions and behaviours of nature-based voluntourists and human-based voluntourists (awarded 2023)

MN-2062 Visitor Experience Design and Management

MN-2566 Tourism Organisations

MN-3056 Sustainable Tourism