An aerial view of Bay Campus, with the sea stretching into the horizon.

Dr Dafydd Cotterell

Lecturer in Operations and Business

Business

d.j.cotterell@swansea.ac.uk

Office 322 - 322
Third Floor
School of Management
Bay Campus

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About

Dafydd Cotterell is a Lecturer in Operations Management at Swansea University’s School of Management. He is both a keen Academic Researcher and Higher Education (HE) Educator.

As a HE Educator, Dafydd holds Associate Fellow of the Higher Education Academy (AFHEA) status. Dafydd teaches on a variety of modules across the School where he adopts a practical teaching style. He sees it important that students are equipped with the meaningful knowledge and skills that will allow them to be successful within their future careers. To this end, Dafydd incorporates a range of innovative teaching practices into his teaching, including the use of scenarios / simulations allowing students to gain insight into real management practices.

Dafydd is also an early career Researcher, with expertise in the field of Organisational Resilience. His current research includes evaluating the experience of retail SMEs during the Covid-19 crisis. Dafydd has won several awards during his time as a Researcher. This includes the prestigious James Callaghan Research Prize, a University wide award highlighting his PhD thesis as outstanding. Dafydd has also won a prestigious Best Paper in Track award at the Institute of Small Business and Entrepreneurship (ISBE) annual conference in 2021.

Dafydd is open to developing external collaborations for both research projects and industry partnerships.

Areas Of Expertise

Organisational Resilience
Crisis Management
Business Continuity Management
International Management Standards

Career Highlights

Teaching Interests

Dafydd teaches at both Undergraduate and Postgraduate level. His teaching is mainly within the areas of business operations, strategy and data analytics.

Research Award Highlights

Publications

Research Highlights

Cotterell, D., Jones, P., Huxtable-Thomas, L., & , R. (2023). Evaluating the Resource Bricolage Activities of Retail SMEs During a Time of Crisis: Failing, Surviving and Thriving as Three Degrees of Organisational Resilience.. In Institute of Small Business and Entrepreneurship (ISBE), 2023, 8-10 November 2023, Birmingham, UK.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64195
Cotterell, D., COTTERELL, D., & Bowen, R. (2021). SME Resilience during the Covid-19 Pandemic. Exploring Urban-rural differences. Regions(10)
https://doi.org/10.1080/13673882.2021.00001103, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57673
Cotterell, D. (2021). Developing Organisational Resilience to Fundamental Crisis: An Evaluation of Social Media as a key Enabler for Resource Bricolage within Rural SME’s.. In Institute of Small Business and Entrepreneurship (ISBE) 28-29 October 2021, Cardiff, UK.ISBE.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64192
Cotterell, D., Jones, P., Huxtable-Thomas, L., & Bowen, R. (2022). Developing Organisational Resilience to Fundamental Crisis: Evaluating the role of Social Media as a Key Enabler of Bricolage within Retail SME’s.. In Institute of Small Business and Entrepreneurship (ISBE), 27-28 October 2022, York, UK.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64190
https://isbe.org.uk/isbe-2022/
Cotterell, D. (2024). Developing Organisational Resilience to Fundamental Crises: Evaluating Social Media as a Key Enabler for Resource Bricolage within Retail micro-SMEs
https://doi.org/10.23889/SUthesis.66294, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa66294

All Research

Journal Articles

Cotterell, D., COTTERELL, D., & Bowen, R. (2021). SME Resilience during the Covid-19 Pandemic. Exploring Urban-rural differences. Regions(10)
https://doi.org/10.1080/13673882.2021.00001103, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57673

Conference Contributions

Cotterell, D., Jones, P., Huxtable-Thomas, L., & , R. (2023). Evaluating the Resource Bricolage Activities of Retail SMEs During a Time of Crisis: Failing, Surviving and Thriving as Three Degrees of Organisational Resilience.. In Institute of Small Business and Entrepreneurship (ISBE), 2023, 8-10 November 2023, Birmingham, UK.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64195
Cotterell, D., Jones, P., Huxtable-Thomas, L., & Bowen, R. (2022). Developing Organisational Resilience to Fundamental Crisis: Evaluating the role of Social Media as a Key Enabler of Bricolage within Retail SME’s.. In Institute of Small Business and Entrepreneurship (ISBE), 27-28 October 2022, York, UK.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64190
https://isbe.org.uk/isbe-2022/
Cotterell, D. (2021). Developing Organisational Resilience to Fundamental Crisis: An Evaluation of Social Media as a key Enabler for Resource Bricolage within Rural SME’s.. In Institute of Small Business and Entrepreneurship (ISBE) 28-29 October 2021, Cardiff, UK.ISBE.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64192

Other Research Outputs

Cotterell, D. (2024). Developing Organisational Resilience to Fundamental Crises: Evaluating Social Media as a Key Enabler for Resource Bricolage within Retail micro-SMEs
https://doi.org/10.23889/SUthesis.66294, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa66294

Supervision

A interpretive multi-case study that explores how the dimensions of algorithmic bias influence organisational decision-making processes. (current)

PhD

Other supervisor: Prof Yogesh Dwivedi

Other supervisor: Prof Denis Dennehy

Taught Modules

MN-2075 Dadansoddi Strategol (Strategic Analysis)

This module introduces students to techniques, tools and frameworks that will enable them to undertake basic strategic analysis. A brief introduction to different approaches to strategy will then lead to a `step by step¿ approach to analysing the strategic environment of organisations, including external drivers of change, resources, stakeholder management and organisational culture. Mae'r modiwl hwn yn cyflwyno myfyrwyr i dechnegau, offer a fframweithiau a fydd yn eu galluogi i ymgymryd â dadansoddiad strategol sylfaenol. Bydd cyflwyniad byr i wahanol ddulliau o ymdrin â strategaeth, yn arwain at ddull `cam wrth gam¿ o ddadansoddi amgylchedd strategol sefydliadau, gan gynnwys ysgogwyr allanol o newid, adnoddau, rheolaeth rhanddeiliaid a diwylliant sefydliadol.
MN-3019 Project Management

This module is intended to provide students with a thorough understanding of the project management process and the ability to undertake management of projects in practice.
MN-3019T Project Management

This module is intended to provide students with a thorough understanding of the project management process and the ability to undertake management of projects in practice.
MN-3055 Rheoli Prosiectau (Project Management)

Bwriad y modiwl hwn yw darparu dealltwriaeth drylwyr i fyfyrwyr o'r broses rheoli prosiectau a'r gallu i ymgymryd â phrosiectau rheoli yn eu gwaith.
MN-3521 International Standards

This module provides an overview to the background, development and rationale for international (quality) standards systems. In addition to the lecture course, students will undertake a range of case study exercises and practical implementation workshops.
MN-3579 Managing Crisis in Organisations

Recent years have presented the global economy with a series of shock events, fostering complex challenges for businesses. Such events have included Brexit, the Covid-19 pandemic, war in Europe and the Middle East, and the destructive effects of climate change. The disruption caused by such events has prompted many organisations to increase investment within resilience activity, while also increasing recruitment of those who have specialist knowledge within the area of Business Continuity. It is now said that 93% of businesses have a C-Suite sponsor for resilience (PwC, 2023). This module was developed to provide students with specialist Business Continuity knowledge and skills, giving students a competitive advantage within the graduate job market. MN-3579 Disaster and Crisis Management uses a combination of lectures and seminars to teach key Business Continuity frameworks, while also allowing students to test these frameworks by taking part in practical business scenarios
MNXN30 International Soft Landings

This soft landings course is available to the owners and leaders of small firms from outside of the UK who wish to export to, or trade with the UK. The course focuses on creating two key documents ¿ an ambitions plan and an export/trade action plan.

Dr Dafydd Cotterell

Email address

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Research Links

About

Areas Of Expertise

Career Highlights

Publications

Research Highlights

All Research

Journal Articles

Conference Contributions

Other Research Outputs

Supervision

A interpretive multi-case study that explores how the dimensions of algorithmic bias influence organisational decision-making processes. (current)

Taught Modules

MN-2075 Dadansoddi Strategol (Strategic Analysis)

MN-3019 Project Management

MN-3019T Project Management

MN-3055 Rheoli Prosiectau (Project Management)

MN-3521 International Standards

MN-3579 Managing Crisis in Organisations

MNXN30 International Soft Landings