Golwg o Gampws Bae o’r awyr , gyda’r môr yn ymestyn i’r gorwel

Dr Ellie Ismagilova

Uwch-ddarlithydd mewn Marchnata

Business

elvira.ismagilova@abertawe.ac.uk

Siaradwr Cymraeg Sylfaenol

206
Ail lawr
Yr Ysgol Reolaeth
Campws y Bae

Dolenni Ymchwil

https://orcid.org/0000-0001-9634-194X

Google Scholar

Trosolwg

Mae Ellie Ismagilova yn Uwch-ddarlithydd mewn Marchnata ym Mhrifysgol Abertawe, y DU. Cyn ymuno â Phrifysgol Abertawe, bu'n gweithio fel Athro Cynorthwyol mewn Marchnata a rheoli rhaglenni israddedig ym Mhrifysgol Bradford, y DU. Mae gan Ellie PhD mewn Rheoli Busnes o Brifysgol Abertawe, y DU. Mae ei diddordebau ymchwil presennol yn canolbwyntio ar: gyfathrebu electronig ar lafar; marchnata yn y cyfryngau cymdeithasol; cyfryngau cymdeithasol b2b; ac ymddygiad defnyddwyr, a chamwybodaeth. Mae Ellie wedi cyhoeddi erthyglau mewn sawl cyfnodolyn uchel ei barch megis yr European Journal of Marketing, Information Systems Frontiers, Industrial Marketing Management, International Journal of Information Management, a'r Journal of Retailing and Consumer Services. Cymerodd ran a chyflwynodd ei hymchwil mewn gwahanol gynadleddau rhyngwladol ac yn y wlad hon gan gynnwys IFIP, yr Academi Marchnata, a'r Academi Gwyddor Marchnata.

Meysydd Arbenigedd

Ymddygiad Defnyddwyr
Cyfathrebu electronig ar lafar (eWOM)/adolygiadau ar-lein
Rheoli Marchnata
Marchnata Cyfryngau Cymdeithasol
Mabwysiadu TG/Systemau Gwybodaeth
Camwybodaeth

Uchafbwyntiau Gyrfa

Diddordebau Addysgu

Mae Ellie yn gwella'r rhyngweithio â myfyrwyr drwy ddefnyddio dulliau a thechnolegau dysgu gweithredol yn yr ystafell ddosbarth (e.e. Kahoot, Slido, ystafelloedd dianc digidol) a darparu'r amodau gorau iddynt ffynnu, gan ystyried adborth myfyrwyr i wella'r modiwlau a chadw sylw agos at ddatblygiadau newydd a allai ddylanwadu ar addysgu.

Ymchwil Prif Wobrau Cydweithrediadau

Cyhoeddiadau

Uchafbwyntiau Ymchwil

Mladenović, D., Bruni, R., Filieri, R., Ismagilova, E., Kalia, P., & Jirásek, M. (2024). The power of electronic Word of Mouth in inducing adoption of emerging technologies. Technology in Society, 79, 102724
https://doi.org/10.1016/j.techsoc.2024.102724, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa68222
http://dx.doi.org/10.1016/j.techsoc.2024.102724
Mladenović, D., Beheshti, M., Kolar, T., Ismagilova, E., & Dwivedi, Y. (2024). Synthetic WOM? The Emergence of Generative Artificial Intelligence-Induced Recommendations. Journal of Computer Information Systems, 1-18.
https://doi.org/10.1080/08874417.2024.2409252, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67773
Ismagilova, E., Ismagilova, E., Dwivedi, Y., Slade, E., & Williams, M. (2017). Electronic Word of Mouth (eWOM) in the Marketing Context (1st ed.). Springer.
https://doi.org/10.1007/978-3-319-52459-7, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32087
http://link.springer.com/book/10.1007%2F978-3-319-52459-7
Ismagilova, E., Ismagilova, E., Slade, E., Rana, N., & Dwivedi, Y. (2020). The effect of characteristics of source credibility on consumer behaviour: A meta-analysis. Journal of Retailing and Consumer Services, 53, 101736
https://doi.org/10.1016/j.jretconser.2019.01.005, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48143
Ismagilova, E., Ismagilova, E., Hughes, D., Dwivedi, Y., & Raman, K. (2019). Smart cities: Advances in research—An information systems perspective. International Journal of Information Management, 47, 88-100.
https://doi.org/10.1016/j.ijinfomgt.2019.01.004, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48144

Holl Ymchwil

Erthyglau Cylchgronau

Mladenović, D., Beheshti, M., Kolar, T., Ismagilova, E., & Dwivedi, Y. (2024). Synthetic WOM? The Emergence of Generative Artificial Intelligence-Induced Recommendations. Journal of Computer Information Systems, 1-18.
https://doi.org/10.1080/08874417.2024.2409252, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67773
Mladenović, D., Bruni, R., Filieri, R., Ismagilova, E., Kalia, P., & Jirásek, M. (2024). The power of electronic Word of Mouth in inducing adoption of emerging technologies. Technology in Society, 79, 102724
https://doi.org/10.1016/j.techsoc.2024.102724, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa68222
http://dx.doi.org/10.1016/j.techsoc.2024.102724
Mladenović, D., Ismagilova, E., Filieri, R., & Dwivedi, Y. (2024). MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse. International Journal of Contemporary Hospitality Management, 36(6), 2144-2163.
https://doi.org/10.1108/ijchm-04-2023-0474, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64324
Matheus, R., Faber, R., Ismagilova, E., & Janssen, M. (2023). Digital transparency and the usefulness for open government. International Journal of Information Management, 73, 102690
https://doi.org/10.1016/j.ijinfomgt.2023.102690, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64604
http://dx.doi.org/10.1016/j.ijinfomgt.2023.102690
Ismagilova, E., Dwivedi, Y., Ismagilova, E., Sarker, P., Jeyaraj, A., Jadil, Y., & Hughes, D. (2023). A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption. Information Systems Frontiers, 25(4), 1421-1437.
https://doi.org/10.1007/s10796-021-10172-2, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57291
http://dx.doi.org/10.1007/s10796-021-10172-2
Ismagilova, E., Ismagilova, E., Hughes, D., Rana, N., & Dwivedi, Y. (2022). Security, Privacy and Risks Within Smart Cities: Literature Review and Development of a Smart City Interaction Framework. Information Systems Frontiers, 24(2), 393-414.
https://doi.org/10.1007/s10796-020-10044-1, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54687
Ismagilova, E., Dwivedi, Y., Ismagilova, E., Hughes, D., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A., Kumar, V., Rahman, M., Raman, R., Rauschnabel, P., Rowley, J., Salo, J., Tran, G., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168
https://doi.org/10.1016/j.ijinfomgt.2020.102168, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54400
Ismagilova, E., Rana, N., Slade, E., & Dwivedi, Y. (2021). A meta-analysis of the factors affecting eWOM providing behaviour. European Journal of Marketing, 55(4), 1067-1102.
https://doi.org/10.1108/ejm-07-2018-0472, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55410
http://dx.doi.org/10.1108/ejm-07-2018-0472
Ismagilova, E., Dwivedi, Y., Hughes, D., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P., Janssen, M., Jones, P., Kar, A., Kizgin, H., Kronemann, B., Lal, B...., & Williams, M. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57, 1-47.
https://doi.org/10.1016/j.ijinfomgt.2019.08.002, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa51307
http://dx.doi.org/10.1016/j.ijinfomgt.2019.08.002
Ismagilova, E., Dwivedi, Y., Ismagilova, E., Rana, N., & Raman, R. (2021). Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review. Information Systems Frontiers, 25
https://doi.org/10.1007/s10796-021-10106-y, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55991
Ismagilova, E., Ismagilova, E., Slade, E., Rana, N., & Dwivedi, Y. (2020). The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis. Information Systems Frontiers, 22(5), 1203-1226.
https://doi.org/10.1007/s10796-019-09924-y, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa50046
Ismagilova, E., Ismagilova, E., Slade, E., Rana, N., & Dwivedi, Y. (2020). The effect of characteristics of source credibility on consumer behaviour: A meta-analysis. Journal of Retailing and Consumer Services, 53, 101736
https://doi.org/10.1016/j.jretconser.2019.01.005, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48143
Ismagilova, E., Ismagilova, E., Dwivedi, Y., & Slade, E. (2020). Perceived helpfulness of eWOM: Emotions, fairness and rationality. Journal of Retailing and Consumer Services, 53, 101748
https://doi.org/10.1016/j.jretconser.2019.02.002, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48883
Ismagilova, E., Gupta, S., Drave, V., Dwivedi, Y., Baabdullah, A., & Ismagilova, E. (2019). Achieving superior organizational performance via big data predictive analytics: A dynamic capability view. Industrial Marketing Management
https://doi.org/10.1016/j.indmarman.2019.11.009, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa52697
Ismagilova, E., Ismagilova, E., Hughes, D., Dwivedi, Y., & Raman, K. (2019). Smart cities: Advances in research—An information systems perspective. International Journal of Information Management, 47, 88-100.
https://doi.org/10.1016/j.ijinfomgt.2019.01.004, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48144

Llyfrau Awdurol

Ismagilova, E., Ismagilova, E., Dwivedi, Y., Slade, E., & Williams, M. (2017). Electronic Word of Mouth (eWOM) in the Marketing Context (1st ed.). Springer.
https://doi.org/10.1007/978-3-319-52459-7, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32087
http://link.springer.com/book/10.1007%2F978-3-319-52459-7

Penodau Llyfrau

Ismagilova, E., Lal, B., Ismagilova, E., Dwivedi, Y., & Kwayu, S. (2019). Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research. Digital and Social Media Marketing (pp. 3-17). Springer International Publishing
https://doi.org/10.1007/978-3-030-24374-6_1, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa53931

Cyfraniadau Cynadleddau

Ismagilova, E., Ismagilova, E., Dwivedi, Y., Rana, N., & Raman, R. (2022). Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis. In Lecture Notes in Computer Science (pp. 315-326). Springer International Publishing.
https://doi.org/10.1007/978-3-031-15342-6_25, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa60428
Ismagilova, E., Ismagilova, E., Dwivedi, Y., & Rana, N. (2021). The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis. In Denis Dennehy, Anastasia Griva, Nancy Pouloud, iYogesh K. Dwivedi, Ilias Pappas, Matti Mäntymäki (Ed.), Responsible AI and Analytics for an Ethical and Inclusive Digitized Society, 20th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2021, Galway, Ireland, September 1–3, 2021, Proceedings (pp. 495-505). Springer International Publishing.
https://doi.org/10.1007/978-3-030-85447-8_41, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58681
https://link.springer.com/chapter/10.1007/978-3-030-85447-8_41
Doneddu, D., Dwivedi, Y., Ismagilova, E., LAL, B., & Rana, N. (2021). Return On Investment In Social Media Marketing: Bibliometric Analysis. In UK Academy for Information Systems Conference Proceedings 2021Association of Information Systems.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58849
https://aisel.aisnet.org/ukais2021/17/
Ismagilova, E., Ismagilova, E., Dwivedi, Y., & Rana, N. (2020). Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research. In Advances in Digital Marketing and eCommerce (pp. 91-98). Springer International Publishing.
https://doi.org/10.1007/978-3-030-47595-6_12, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54193
Ismagilova, E., Ismagilova, E., Dwivedi, Y., Rana, N., Sivarajah, U., & Weerakkody, V. (2020). Weight Analysis of the Factors Affecting eWOM Providing Behavior. In Lecture Notes in Computer Science (pp. 266-275). Springer International Publishing.
https://doi.org/10.1007/978-3-030-44999-5_22, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa53930
Ismagilova, E., Dwivedi, Y., Ismagilova, E., Rana, N., & Weerakkody, V. (2019). Use of Social Media by b2b Companies: Systematic Literature Review and Suggestions for Future Research. In Lecture Notes in Computer Science (pp. 345-355). Springer International Publishing.
https://doi.org/10.1007/978-3-030-29374-1_28, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa53932
Ismagilova, E., Ismagiloiva, E., Hughes, L., Rana, N., & Dwivedi, Y. (2019). Role of Smart Cities in Creating Sustainable Cities and Communities: A Systematic Literature Review. In IFIP Advances in Information and Communication Technology (pp. 311-324). Springer International Publishing.
https://doi.org/10.1007/978-3-030-20671-0_21, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa51118
Doneddu, D. & Ismagilova, E. (n.d.) Use of digital escape rooms as a revision tool in higher education. In Learning Teaching Student Experience 2022 (LTSE 2022)
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa62085
Doneddu, D. & Ismagilova, E. (n.d.) Examination of factors affecting student satisfaction with digital escape rooms. In Learning Teaching Student Experience (LTSE) Proceedings 2023, 22-23 May 2023, ICC WalesChartered ABS.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64478
Ismagilova, E., Doneddu, D., & Dwivedi, Y. (n.d.) Understanding factors affecting student satisfaction/dissatisfaction with digital escape rooms: an exploration using a fuzzy-set configurational approach. In 2023 Academy of Marketing Science (R) World Marketing Congress, University of Kent, Canterbury, UK, July 11-14 2023
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64479
https://www.ams-web.org/

Goruchwyliaeth

Untitled (cyfredol)

PhD

Goruchwyliwr arall: Dr Daniele Doneddu
Privatization in Kuwait Airways Company (cyfredol)

PhD

Goruchwyliwr arall: Dr Daniele Doneddu

Modiwlau a Addysgir

MN-M013 Marketing Management

The purpose of this module is to teach students how to analyse markets and buyers' behaviour. It looks at all aspects of marketing including how to identify appropriate markets, how products can be developed to suit chosen markets, and provides an overview of the factors that need to be considered when developing and executing marketing programmes.
MN-M558 Marketing Research

Marketing research is fundamental to the decision making of any type or size of business. Accurate interpretation of relevant and timely data can help reduce organisational risks and uncertainty, and facilitate the achievement of marketing objectives. Transformative research that benefits consumer welfare and the quality of life of all those impacted by consumption is also rising in significance. This module will equip students with the knowledge and skills needed to acquire, interpret and critically evaluate marketing and consumer research. Upon completion of the module, students should have an understanding of the marketing research industry and awareness of the issues and trends currently impacting it.

Grantiau a Phrosiectau Allweddol

“Climate Change Is Not Real!”- Defnyddio gwahanol fformatau neges i wrthsefyll camwybodaeth yn y cyfryngau cymdeithasol am newid yn yr hinsawdd 2023 - 2024

, £7,992.00 Grantiau Ymchwil Bach BA/Leverhulme Rownd 2022-23

Hanes Gyrfa

Uwch-ddarlithydd mewn Marchnata, Prifysgol Abertawe

2023 - Presennol
Athro Cynorthwyol mewn Marchnata, Cyfarwyddwr Astudiaethau Israddedig Prifysgol Bradford

2021 - 2023
Darlithydd mewn Marchnata, Prifysgol Bradford

2017 - 2021
Cynorthwy-ydd Addysgu Graddedig, Prifysgol Abertawe

2016 - 2017

Rolau Eraill

Golygydd Cyswllt , International Journal of Electronic Government Research

2019 - Presennol

Dr Ellie Ismagilova

Cyfeiriad ebost

Welsh language proficiency

LinkedIn Account

Dolenni Ymchwil

Trosolwg

Meysydd Arbenigedd

Uchafbwyntiau Gyrfa

Uchafbwyntiau Ymchwil

Holl Ymchwil

Untitled (cyfredol)

Privatization in Kuwait Airways Company (cyfredol)

MN-M013 Marketing Management

MN-M558 Marketing Research

“Climate Change Is Not Real!”- Defnyddio gwahanol fformatau neges i wrthsefyll camwybodaeth yn y cyfryngau cymdeithasol am newid yn yr hinsawdd 2023 - 2024

Uwch-ddarlithydd mewn Marchnata, Prifysgol Abertawe

Athro Cynorthwyol mewn Marchnata, Cyfarwyddwr Astudiaethau Israddedig Prifysgol Bradford

Darlithydd mewn Marchnata, Prifysgol Bradford

Cynorthwy-ydd Addysgu Graddedig, Prifysgol Abertawe

Golygydd Cyswllt , International Journal of Electronic Government Research