Dr Jishnu Bhattacharyya

Darlithydd mewn Marchnata, Business

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309
Trydydd Llawr
Yr Ysgol Reolaeth
Campws y Bae

Ar gael ar gyfer Goruchwyliaeth Ôl-raddedig

Dolenni Ymchwil

https://orcid.org/0000-0002-2691-6629

Google Scholar

Scopus

Trosolwg

Mae Dr Jishnu Bhattacharyya yn Ddarlithydd (Llwybr Ymchwil) mewn Marchnata yn Ysgol Reolaeth Prifysgol Abertawe. Enillodd ei PhD mewn Marchnata o Brifysgol Nottingham a chyn hynny bu’n Wyddonydd Prosiect yn Sefydliad Technoleg India, Delhi. Cyn symud i Brifysgol Nottingham, cymerodd ran mewn gwaith cwrs ymchwil ym maes marchnata yn Sefydliad Rheoli India, Kozhikode.

Mae portffolio ymchwil Dr Bhattacharyya yn cwmpasu amrywiaeth o feysydd cysylltiedig gan gynnwys: cyfathrebu ym maes cynaliadwyedd; defnydd cynaliadwy; marchnata digidol (â phwyslais penodol ar botiau cymdeithasol); gwneud penderfyniadau dan amodau ansicrwydd (cyflwr seicolegol); rhyngweithio rhwng pobl a robotiaid (yn enwedig yng nghyd-destun methiannau gwasanaeth); a seicoleg rhyngweithio rhwng pobl a chyfrifiaduron, yn enwedig realiti estynedig. Ysgogir ei ymdrechion ysgolheigaidd gan ymrwymiad i integreiddio ymchwil drylwyr ag ymarfer addysgegol a manteisio ar ddisgyblaeth marchnata i feithrin newid cymdeithasol cadarnhaol. Mae'n eiriolwr cryf dros ymagweddau at farchnata sy'n seiliedig ar ddata a thystiolaeth ac wedi'u hwyluso gan ddadansoddeg.

Mae Dr Bhattacharyya wedi derbyn nifer o wobrau, gan gynnwys Gwobr Ôl-raddedig Tri Champws Prifysgol Nottingham; Gwobr y Papur Gorau; Gwobr y Papur â'r Effaith Fwyaf; Gwobr am Gyflwyniad Llafar Ardderchog; Gwobr y Cyflwyniad Poster Gorau; ac Adolygydd Rhagorol. Cyhoeddwyd ei ymchwil mewn cyfnodolion blaenllaw megis y Journal of Travel Research a'r Journal of Business Research, ac mae ei waith wedi cael ei gyflwyno mewn cynadleddau academaidd o bwys, gan gynnwys y rhai a gynhaliwyd gan Academi Farchnata Ewrop (EMAC) ac Academi Farchnata Awstralia a Seland Newydd (ANZMAC). Mae'n chwilio am fyfyrwyr PhD â ddiddordeb mewn unrhyw agwedd ar farchnata, yn ddelfrydol y rhai mae eu hymchwil yn cyd-fynd â'i feysydd diddordeb penodol ef. Bydd ymgeiswyr delfrydol yn ymrwymedig i gynnal ymchwil drylwyr â'r nod o gyhoeddi mewn cyfnodolion academaidd o'r radd flaenaf.

Meysydd Arbenigedd

Marchnata Digidol
Ymchwil Marchnata
Dadansoddeg Farchnata
Cyfathrebu ym maes Cynaliadwyedd

Uchafbwyntiau Gyrfa

Diddordebau Addysgu

Mae diddordebau addysgu Dr Bhattacharyya yn cynnwys: Gwasanaeth Marchnata; Marchnata Digidol; Rheoli Marchnata yn yr Economi Ddigidol; Dadansoddeg Farchnata; Ymchwil Marchnata; Dulliau Ymchwil; a Seicoleg Defnyddwyr.

Ymchwil Prif Wobrau

Cyhoeddiadau

Uchafbwyntiau Ymchwil

Bhattacharyya, J. & Dash, M. (2017). A Review to Understand the Challenges a Prospective Entrepreneur May Face in the Indian Emerging Economy.. In International Conference on Strategies in Volatile and Uncertain Environment for Emerging Markets
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67431
Deb, S. & Bhattacharyya, J. (2017). A Strategic Tourism Information System (TIS) for Digitalizing the Rural India. In International Conference on Emerging Trends in Engineering Innovations & Technology Management (pp. 435-445).
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67430
Bhattacharyya, J. & Dash, M. (2017). Understanding the business environment of India after the Launch of Make in India Campaign. In 4th International Conference on Management: Dream, Build and Grow: Unleashing the Entrepreneurial Potential
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67429
Bhattacharyya, J. & Dash, M. (2018). An investigation of customer Insights and intelligence from social media: A Telecom Churn Analysis based on Netnographic technique. In The 18th Consortium of Students in Management Research (COSMAR-2018) (pp. 191-194).
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67428
Bhattacharyya, J. & MU, B. (2018). A Perspective: The evolution of social media and marketing, the need to readdress traditional concepts. In 1st PAN IIT International Management Conference
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67427

Holl Ymchwil

Erthyglau Cylchgronau

Bhattacharyya, J., Balaji, M., & Jiang, Y. (2023). Assessing the Effectiveness of Environmental Sustainability Performance Communication in Tourism: Mediation and Moderation Effects. Journal of Travel Research, 0
https://doi.org/10.1177/00472875231206548, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67303
Bhattacharyya, J., Dash, M., Kundu, S., Sakshi, S., Bhattacharyya, K., & Kakkar, K. (2023). No Virus on Me: The Indian Ways of Managing the COVID-19 Pandemic: Marine to Mountain. Asian Journal of Management Cases, 20(2), 128-156.
https://doi.org/10.1177/09728201221080712, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67298
Bhattacharyya, J. (2023). The structure of sustainability marketing research: a bibliometric review and directions for future research. Asia-Pacific Journal of Business Administration, 15(2), 245-286.
https://doi.org/10.1108/apjba-06-2021-0239, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67296
Bhattacharyya, J., Balaji, M., & Jiang, Y. (2023). Causal complexity of sustainable consumption: Unveiling the equifinal causes of purchase intentions of plant-based meat alternatives. Journal of Business Research, 156, 113511
https://doi.org/10.1016/j.jbusres.2022.113511, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67295
Bhattacharyya, J. & Dash, M. (2022). What Do We Know About Customer Churn Behaviour in the Telecommunication Industry? A Bibliometric Analysis of Research Trends, 1985–2019. FIIB Business Review, 11(3), 280-302.
https://doi.org/10.1177/23197145211062687, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67300
Bhattacharyya, J. & Dash, M. (2021). Investigation of customer churn insights and intelligence from social media: a netnographic research. Online Information Review, 45(1), 174-206.
https://doi.org/10.1108/oir-02-2020-0048, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67302
Bhattacharyya, J., Krishna, M., & Premi, P. (2020). Amul Dairy (GCMMF): expanding in the USA, leveraging the e-commerce advantage. International Journal of Management and Enterprise Development, 19(2), 149
https://doi.org/10.1504/ijmed.2020.107402, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67304

Llyfrau Awdurol

Dash, M., Sahu, M., Bhattacharyya, J., & Sakshi, S. (2023). Customer-Centricity in Organized Retailing (1st ed.). Springer Nature Singapore.
https://doi.org/10.1007/978-981-19-3593-0, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67306
Bhattacharyya, J., Balaji, M., Jiang, Y., Azer, J., & Hewege, C. (2022). Socially Responsible Consumption and Marketing in Practice Springer Nature Singapore.
https://doi.org/10.1007/978-981-16-6433-5, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67307
Bhattacharyya, J. (2022). Dealing with Socially Responsible Consumers (1st ed.). Springer Nature Singapore.
https://doi.org/10.1007/978-981-19-4457-4, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67305
Bhattacharyya, J., Dash, M., Hewege, C., Balaji, M., & Marc, L. (2021). Social and Sustainability Marketing (1st ed.). Productivity Press.
https://doi.org/10.4324/9781003188186, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67301
Bhattacharyya, J., Dash, M., Hewege, C., Balaji, M., & Marc, L. (n.d.) Social and Sustainability Marketing Productivity Press.
https://doi.org/10.4324/9781003188186, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67308
http://dx.doi.org/10.4324/9781003188186

Penodau Llyfrau

Balaji, M., Jiang, Y., Bhattacharyya, J., Hewege, C., & Azer, J. (2022). An Introduction to Socially Responsible Sustainable Consumption: Issues and Challenges. Socially Responsible Consumption and Marketing in Practice (pp. 3-14). Springer Nature Singapore
https://doi.org/10.1007/978-981-16-6433-5_1, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67309
Bhattacharyya, J., Krishna, B., Narmetta, M., Roy, O., & Kundu, S. (2020). Modeling and Prediction of Zone of Critical Concern. Advances in Environmental Engineering and Green Technologies (pp. 80-103). IGI Global
https://doi.org/10.4018/978-1-7998-1966-0.ch004, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67417

Cyfraniadau Cynadleddau

Balaji, M., Bhattacharyya, J., & JIANG, Y. (2023). Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing. In European Marketing Academy (EMAC) Annual Conference 2023
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67310
Bhattacharyya, J., BALAJI, M., & JIANG, Y. (2023). The Effectiveness of Sustainability Communication: Evidence from a Field Experiment and Online Experiments. In UNNC 7th PGR Conference
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67418
JIANG, Y., Bhattacharyya, J., & BALAJI, M. (2022). Equifinal causes of purchasing plant-based meat alternatives. In Australian and New Zealand Marketing Academy Conference (ANZMAC) 2022
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67419
Bhattacharyya, J., BALAJI, M., & JIANG, Y. (2022). Unravelling the effectiveness of sustainability performance communication: Role of message framing. In The 6th Advances in Management and Innovation Conference
https://doi.org/10.25401/cardiffmet.19782760.v1, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67420
Bhattacharyya, J., BALAJI, M., & JIANG, Y. (2022). Why do people purchase pro-sustainable plant-based meat alternatives? A consumption values perspective. In NUBS Tri-Campus ConferencePaper presentation.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67421
Bhattacharyya, J. (2021). Too Much of a Good Thing or Too Little of a Bad Thing: Unravelling the Effectiveness of Sustainability Communication. In UNNC-USTC-XJTU Research Symposium on Management Science
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67422
Bhattacharyya, J. (2021). Please keep my room clean: How eWOM can influence the consumers' perceptions of cleanliness in hotels?. In The 5th Advances in Management and Innovation Conference
https://doi.org/10.25401/cardiffmet.14612358.v1, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67423
Bhattacharyya, J. (2019). Is Marketing Getting Greener? A State-of-the-Art Review and Meta-Analysis of Green Consumerism. In IIM Indore- NASMEI Summer Marketing Information Systems Conference: Smart Marketing in the Digital Age
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67425
Bhattacharyya, J., Dash, M., & MU, B. (2019). Predicting a way of Preventing Churn in Telecommunications: A Customer Churn Modelling using Probit Regression Analysis. In IIM Indore-NASMEI Summer Marketing Information Systems Conference: Smart Marketing in the Digital Age
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67424
Bhattacharyya, J. & MU, B. (2018). A Perspective: The evolution of social media and marketing, the need to readdress traditional concepts. In 1st PAN IIT International Management Conference
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67427
MU, B. & Bhattacharyya, J. (2018). The philosophy behind the Quality of work life: History, Evolution, and implications in Organizational System Design. In 1st PAN IIT International Management Conference
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67426
Bhattacharyya, J. & Dash, M. (2018). An investigation of customer Insights and intelligence from social media: A Telecom Churn Analysis based on Netnographic technique. In The 18th Consortium of Students in Management Research (COSMAR-2018) (pp. 191-194).
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67428
Deb, S. & Bhattacharyya, J. (2017). A Strategic Tourism Information System (TIS) for Digitalizing the Rural India. In International Conference on Emerging Trends in Engineering Innovations & Technology Management (pp. 435-445).
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67430
Bhattacharyya, J. & Dash, M. (2017). A Review to Understand the Challenges a Prospective Entrepreneur May Face in the Indian Emerging Economy.. In International Conference on Strategies in Volatile and Uncertain Environment for Emerging Markets
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67431
Bhattacharyya, J. & Dash, M. (2017). Understanding the business environment of India after the Launch of Make in India Campaign. In 4th International Conference on Management: Dream, Build and Grow: Unleashing the Entrepreneurial Potential
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67429

Cynnyrch Ymchwil Arall

Bhattacharyya, J. & Ghosh, N. (2022). Staffing a Research Expansion to Lead Explosive Growth: The Collateral Damage Question
https://doi.org/10.4135/9781529796650, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa67299

Modiwlau a Addysgir

MN-3012 Marketing Research

The Marketing Research course examines both the theoretical and practical sides of the marketing research process. Overall, the module is designed to equip participants with the knowledge to be able to design and implement theoretically sound marketing research projects in a commercial environment.