Mr Will Fleming

Uwch-ddarlithydd mewn Marchnata

Business

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317
Trydydd Llawr
Yr Ysgol Reolaeth
Campws y Bae

Ar gael ar gyfer Goruchwyliaeth Ôl-raddedig

Dolenni Ymchwil

https://orcid.org/0000-0002-6571-2960

ResearchGate

Trosolwg

Dechreuodd Will Fleming ei yrfa ym maes marchnata yng nghanol yr 1980au, gan weithio i ddechrau ym maes Ymchwil a Chynllunio Marchnata i Nwy Prydain yn yr Alban. Symudodd i Gymru i fod yn Rheolwr Masnachol Clwb Rygbi Castell-nedd, lle llwyddodd i sicrhau noddwr cyntaf y clwb a’r cit. Symudodd ymlaen i Glwb Pêl-droed Dinas Abertawe cyn newid cyfeiriad i'r diwydiant bragu gan ddod yn Rheolwr Gwasanaethau Marchnata yn Crown Buckley ac yna'n Rheolwr Marchnata Masnach Rydd yn S.A. Brain. yng Nghaerdydd. O'r fan honno daeth i mewn i'r byd academaidd fel Uwch Ddarlithydd mewn Marchnata, a Chyfarwyddwr Cwrs ar gyfer cymwysterau proffesiynol y Sefydliad Marchnata Siartredig (CIM).

Meysydd Arbenigedd

Systemau gwybodaeth marchnata
Noddi
Y diwydiant cwrw
Partneriaethau a rhwydweithiau marchnata
Yr agenda cynaliadwyedd

Uchafbwyntiau Gyrfa

Diddordebau Addysgu

Mae Will yn addysgu ar lefel israddedig ac ôl-raddedig yn ogystal â chymwysterau proffesiynol CIM ar lefelau tystysgrif, diploma a diploma ôl-raddedig.

Mae'r meysydd pwnc y mae wedi ymdrin â hwy yn cynnwys:

Rheoli Marchnata
Cyfathrebu Marchnata
Cyfathrebu Corfforaethol
Strategaeth Farchnata Ryngwladol
Systemau Gwybodaeth Marchnata
Rheoli Gwerthiannau a Gwerthu
Materion Cyfoes mewn Rheoli Marchnata
Ymgynghori a
Goruchwylio traethodau hir

Ymchwil Prif Wobrau

Modiwlau a Addysgir

MN-2570 International Marketing

The module provides an overview of the key concepts in international marketing.
MN-3516T Marketing Ethics

This module will explore a range of ethical issues in marketing theory and practice. Specifically, the module will examine issues concerning the ethics of markets and marketing, ethical marketing and decision-making, ethical consumption and the ethics of consumption, power relationships between producers and consumers, as well as ethical philosophy and frameworks that facilitate the analysis of ethical issues in marketing.
MN-M052 Integrated Marketing Communications

Integrated marketing communication (IMC) is becoming pervasive both in the marketing discipline and in marketing activities. IMC aims to establish, deliver and maintain consistent and effective communication with stakeholders. However, as the module will discuss in details, this is challenging and not easy to achieve. The module enables students to study essential concepts with in the IMC subject area; to build coherent and consistent brand images; and, to apply to theoretical knowledge into practical skills. This will be achieved through a mixed approach of assessment methods.
MN-MB05P Creating Sustainable Value

The module combines case-based teaching with an introduction to the key MBA fields of technology management, operations management and marketing. The module takes an integrated approach to managing key aspects of technology, operations and marketing activities within an organisation. Rather than proceeding along conventional MBA disciplinary lines, as this method can often obscure the fundamental connections between them, the module takes a holistic approach to the way value is perceived and realized. This is a case-based module, organised around the evaluation of management and business practices for enabling sustainable competitive advantage. Recognising that sustainable development in all its forms is a dilemma beyond the capacity of any single organization, business or state to meet, this module draws on the UN Sustainable Development Goals to guide a flexible and topical curriculum that can keep pace with international news. We will give students an experience where the various perspectives that derive from their own professional experience, cultural and national diversity and traditional MBA fields are brought to bear on cases of the challenges of economic and social sustainability.
MN-MBA05 Creating Sustainable Value

The module combines case-based teaching with an introduction to the key MBA fields of technology management, operations management and marketing. The module takes an integrated approach to managing key aspects of technology, operations and marketing activities within an organisation. Rather than proceeding along conventional MBA disciplinary lines, as this method can often obscure the fundamental connections between them, the module takes a holistic approach to the way value is perceived and realized. This is a case-based module, organised around the evaluation of management and business practices for enabling sustainable competitive advantage. Recognising that sustainable development in all its forms is a dilemma beyond the capacity of any single organization, business or state to meet, this module draws on the UN Sustainable Development Goals to guide a flexible and topical curriculum that can keep pace with international news. We will give students an experience where the various perspectives that derive from their own professional experience, cultural and national diversity and traditional MBA fields are brought to bear on cases of the challenges of economic and social sustainability.
MNXN013 Planning Campaigns

This module covers the planning of effective marketing campaigns and the processes for developing relevant marketing activities to influence customers. The module comprises of three units: the first unit develops knowledge about the campaign planning process; the second unit develops the skills and knowledge to prepare and implement an effective marketing campaign plan; and the third unit develops knowledge and application skills to measure and monitor the results of marketing campaigns.
MNXN015 Innovation in Marketing

This module develops knowledge and skills to both understand digital innovation approaches and embed innovation throughout the marketing function. The module covers three units: the first unit develops knowledge and understanding about factors influencing innovation and disruption; the second unit develops skills in evaluating options and building business cases for marketing innovation; and the third unit develops planning skills for implementing innovative marketing and communications to support the launch of marketing innovations.

Grantiau a Phrosiectau Allweddol

KTP (Arweinydd Academaidd) – Parc Gweldig Heatherton 2004 - 2007

Trwy greu adran farchnata, llwyddodd y prosiect i fynd â’r cwmni dros y trothwy o filiwn o bunnoedd o werthiant, with Cydweithiwr fel academydd cynorthwyol, £80,000

Hanes Gyrfa

Uwch Ddarlithydd, SIHE/ SMU/ UWTSD – Abertawe

Mawrth 1999 - Mehefin 2019

Swyddi Cysylltiedig

Cymedrolwr, Prifysgol Cymru

2010 - 2013

Rolau Eraill

Arholwr Allanol, Prifysgol Edgehill

2014 - 2018

Cyflwyniadau, Darlithoedd a Chynadleddau a wahoddwyd

Erasmus: Diwrnodau Rhyngwladol

Ebrill 2020

Prifysgol Brest, IUT Quimper, Ffrainc

Mr Will Fleming

Cyfeiriad ebost

LinkedIn Account

Dolenni Ymchwil

Trosolwg

Meysydd Arbenigedd

Uchafbwyntiau Gyrfa

Modiwlau a Addysgir

MN-2570 International Marketing

MN-3516T Marketing Ethics

MN-M052 Integrated Marketing Communications

MN-MB05P Creating Sustainable Value

MN-MBA05 Creating Sustainable Value

MNXN013 Planning Campaigns

MNXN015 Innovation in Marketing

Grantiau a Phrosiectau Allweddol

KTP (Arweinydd Academaidd) – Parc Gweldig Heatherton 2004 - 2007

Hanes Gyrfa

Uwch Ddarlithydd, SIHE/ SMU/ UWTSD – Abertawe

Swyddi Cysylltiedig

Cymedrolwr, Prifysgol Cymru

Rolau Eraill

Arholwr Allanol, Prifysgol Edgehill

Cyflwyniadau, Darlithoedd a Chynadleddau a wahoddwyd

Erasmus: Diwrnodau Rhyngwladol