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MN-2570
International Marketing
The module provides an overview of the key concepts in international marketing.
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MN-3068
Sustainability Marketing
The planet is facing a myriad of global challenges with significant ramifications for economy, society and environment. These are encapsulated in the UN¿s Sustainable Development Goals (SDGs). This module is designed to highlight the role that marketing has played in exacerbating these challenges, and how it can now contribute to positive change via the promotion of more responsible products, practices, and brand values. It will investigate organisations¿ environmental and societal commitments and consider the marketing environment in which they exist. This will allow students to identify appropriate strategic responses that will lead to relevant and responsible market responses. They will learn how a sustainability-based approach impacts on the resource requirements needed to implement change whilst attempting to deliver measurable, value-driven and profitable solutions for an organisation.
For students seriously interested in this topic there will also be an opportunity to apply for a separate award and certification from the Carbon Literacy Trust, this will involve a nominal fee.
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MN-3069
Digital Marketing Management
Technology and digital marketing platforms have fundamentally changed the way in which organisations communicate with their stakeholders and engage in marketing activities. These communication technologies have increased the speed of, and lessened the effect of geographical boundaries on, information exchange both for businesses and customers. Small and large businesses alike can leverage digital technologies for marketing opportunities but they need experts with the digital marketing prowess who know how to use them effectively. This module aims to build on students¿ existing digital marketing knowledge to enable them to critically evaluate and harness the power of digital marketing to improve the customer experience, optimise conversion activities and take advantage of future trends.
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MN-3516T
Marketing Ethics
This module will explore a range of ethical issues in marketing theory and practice. Specifically, the module will examine issues concerning the ethics of markets and marketing, ethical marketing and decision-making, ethical consumption and the ethics of consumption, power relationships between producers and consumers, as well as ethical philosophy and frameworks that facilitate the analysis of ethical issues in marketing.
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MN-3577
Strategic Marketing Planning
The module is designed to provide an end-to-end overview of the marketing planning process from strategic conception to analysis of implementation success. This process includes: auditing stakeholders; formulating objectives and strategy; planning for sales/pricing/channels/customer; implementation; and, finally, evaluation. Students will be familiarised with the numerous options that the marketing planning process generates; the need to make judicious and selective choices with regard to risk management will be emphasised.
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MN-M052
Integrated Marketing Communications
Integrated marketing communication (IMC) is becoming pervasive both in the marketing discipline and in marketing activities. IMC aims to establish, deliver and maintain consistent and effective communication with stakeholders. However, as the module will discuss in details, this is challenging and not easy to achieve. The module enables students to study essential concepts with in the IMC subject area; to build coherent and consistent brand images; and, to apply to theoretical knowledge into practical skills. This will be achieved through a mixed approach of assessment methods.
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MN-MB05P
Creating Sustainable Value
The module combines case-based teaching with an introduction to the key MBA fields of technology management, operations management and marketing. The module takes an integrated approach to managing key aspects of technology, operations and marketing activities within an organisation. Rather than proceeding along conventional MBA disciplinary lines, as this method can often obscure the fundamental connections between them, the module takes a holistic approach to the way value is perceived and realized.
This is a case-based module, organised around the evaluation of management and business practices for enabling sustainable competitive advantage. Recognising that sustainable development in all its forms is a dilemma beyond the capacity of any single organization, business or state to meet, this module draws on the UN Sustainable Development Goals to guide a flexible and topical curriculum that can keep pace with international news. We will give students an experience where the various perspectives that derive from their own professional experience, cultural and national diversity and traditional MBA fields are brought to bear on cases of the challenges of economic and social sustainability.
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MN-MBA05
Creating Sustainable Value
The module combines case-based teaching with an introduction to the key MBA fields of technology management, operations management and marketing. The module takes an integrated approach to managing key aspects of technology, operations and marketing activities within an organisation. Rather than proceeding along conventional MBA disciplinary lines, as this method can often obscure the fundamental connections between them, the module takes a holistic approach to the way value is perceived and realized.
This is a case-based module, organised around the evaluation of management and business practices for enabling sustainable competitive advantage. Recognising that sustainable development in all its forms is a dilemma beyond the capacity of any single organization, business or state to meet, this module draws on the UN Sustainable Development Goals to guide a flexible and topical curriculum that can keep pace with international news. We will give students an experience where the various perspectives that derive from their own professional experience, cultural and national diversity and traditional MBA fields are brought to bear on cases of the challenges of economic and social sustainability.
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MNXN013
Planning Campaigns
This module covers the planning of effective marketing campaigns and the processes for developing relevant marketing activities to influence customers. The module comprises of three units: the first unit develops knowledge about the campaign planning process; the second unit develops the skills and knowledge to prepare and implement an effective marketing campaign plan; and the third unit develops knowledge and application skills to measure and monitor the results of marketing campaigns.
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MNXN015
Innovation in Marketing
This module develops knowledge and skills to both understand digital innovation approaches and embed innovation throughout the marketing function. The module covers three units: the first unit develops knowledge and understanding about factors influencing innovation and disruption; the second unit develops skills in evaluating options and building business cases for marketing innovation; and the third unit develops planning skills for implementing innovative marketing and communications to support the launch of marketing innovations.
